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Today, we are hosting a research livestream at 12pm PST with Deloitte, building on previous research about how the web is helping small businesses grow. We commissioned additional analysis to better understand the barriers that small businesses face in adopting digital tools. By publishing this research, we hope we can have more impact through our programs and partnerships in helping small businesses grow online. Tune in here . Read on for highlights from Deloitte’s analysis which we’ll be discussing in our livestream later today: Women-owned small businesses are adopting more digital tools. Between 2007 and 2016, the number of women-owned firms increased by 45% , compared to just a 9% increase among all businesses. Deloitte’s research found that women-led businesses are also more likely to be using digital tools. Around 55% of women-owned small businesses are using more advanced digital tools. 1 Kim Ormsby, founder of Natural Baby Company in Bozeman, MT knows the value of using di...

Last year we published research with Deloitte about how the web is driving small business growth. The study found that the use of digital tools (such as websites, analytics, and online marketing) positively impacts small business growth in four key ways: reaching new customers, reaching new markets, growing faster, and creating jobs: Despite these benefits, 80% of small businesses in the United States are not fully utilizing the power of digital tools. Therefore we commissioned a second report from Deloitte to better understand why more small businesses aren’t using advanced digital tools.  Join us on January 17th at 12 PM PT / 3 PM ET for a livestream presentation where we’ll share our new research, and host a panel discussion featuring small businesses who have used digital tools to grow.  Learn more about the livestream and RSVP here . We hope you will join us.