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Planning a visit to a local business can raise questions ranging from “Does this restaurant provide high-chairs?” to “What accessibility accommodations does this B&B offer?” When looking for answers, 82% of people turn to search engines, but they often have a hard time finding accurate, up-to-date information . 1 That’s why Google is bringing Questions and Answers to local business listings. As a business owner, you have the most reliable answers to your customers’ questions and we want to make it easy for you to receive and respond to those questions. That’s just what Questions and Answers lets you do. To start using it, just search for your business on your mobile phone and go to the Questions and Answers feature on your Google business listing. Questions and Answers offers new ways for you to engage with your customers: Add frequently asked questions to your listing so that mobile users who find your business on Google Search and Google Maps can easily get the answers to your...

While AdWords Express has always aimed to make it easy to set up ads on Google, we’ve seen that it can still be challenging for small business owners to tell how well their ads are working to deliver real-world results. Today, we’re changing that with the launch of goals in AdWords Express. You can now choose which business goal you want to achieve with your online ad. AdWords Express will then continuously optimize your ad with that goal in mind and show you how well your ad is meeting your goal. There are three goals you can choose from depending on what matters most to your business: Call your business: Get more direct calls from potential customers who are ready to talk on the phone about your products or services. Visit your storefront: Bring more customers to your physical store location. Take an action on your website: Get more people to take a specific action on your website, such as filling out a form or requesting a free quote. Depending on which you select, AdWords Expre...