clair039

Online advertising is a powerful, affordable way to grow your business, but you have to start with the right tools. Many small businesses are interested in reaching new customers online, but don’t know where to start, and don’t have much time to spare. As Benoit Ballon – the owner of King Florist in Austin, Texas – puts it, “We just wanted a platform where we would be able to keep it simple. For our small business, that’s a big plus.” For business owners like Benoit, we recommend AdWords Express, a smart advertising tool from Google that’s designed to manage your ads for you, helping you get the most out of your budget and allowing you to stay focused on your business. A lot has been written about choosing the best product for you, and it can be overwhelming to sift through everyone’s recommendations. So if you’re considering AdWords Express for your online ads, here are the top three things we think you should know: It uses expert techniques to manage campaigns for you. AdWords Expr...

It’s time to get down to business for back-to-school. During this time, students, teachers and parents are relying on reviews while searching online for everything from notebooks to new clothes to campus coffee shops. In fact, 3 in 4 consumers say it’s important to read reviews before visiting a business. 1 Business owners like Brian Wood of Sureflow Rooter see the value in customer reviews. “We often ask our customers how they found us: online, word of mouth or advertising? We have been pleasantly surprised to hear them say ‘from Google’ and that they liked our reviews and felt comfortable calling us.” Small business owners looking to make a good impression on back-to-school shoppers should use tools like Google My Business which allow you to engage with, and manage, customer reviews. Below are a few tips to help you get started: Tip #1: Just ask Satisfied customers don’t always remember to write reviews, so it’s important to give them a reminder after they make a purchase or intera...

Summer is a great time for a get-away, and for 9 out of 10 people, the family car is the preferred mode of vacation transportation. 1 Road trips lead to new discoveries, from finding the biggest ice cream cone in San Diego to the best lobster roll in Maine – and with tons of vacationers searching for places and activities during their on-the-go travel moments, having an accurate seasonal listing is an important opportunity for your business to get noticed. Get ready for tourists 85% of leisure travelers don’t decide on activities until after arriving at their destination, 2 and that means people are searching for information on the spot. Snake River Angler , a fly fishing shop in Jackson, Wyoming maintains updated seasonal information in their Google My Business listing and AdWords campaigns, to reel in trout fishing enthusiasts from all over the US. Get visual Google My Business listings with photos get 35% more clicks and 42% more requests for directions than those without. 3 Trav...