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With the holiday season in full swing, more people than ever are turning to YouTube to help them shop. In fact, the number of people who go to YouTube is up more than three times year over year 1 . However unlike TV, YouTube isn’t just a place for brands with primetime budgets to connect with consumers. It has become a powerful tool for small and medium businesses which actually make up the majority of the video advertisers on YouTube. Over the last two years, the number of these advertisers has doubled. 2 Small businesses like Cosatto , Ole Smoky Moonshine , and Homer Simpson’s Mr. Plow are using YouTube to connect with potential customers and make the most of the busy holiday season. Here are some tips for advertising on YouTube to help you get started. 1. Get mobile with YouTube More than 50% of YouTube’s video views happen on smartphones and tablets. 3 In fact, YouTube videos on mobile alone reach more U.S. viewers ages 18 to 34 than any cable network. 4 Businesses are realizin...

Creating a website or getting a custom email address with Google Domains starts with a search for a domain name. With hundreds of new domain name endings like .guru, .company, and .fitness, you have more choice than ever before to find a meaningful and memorable name for your business as you tell the world who you are and what you do. As you begin to explore these new domain name endings, we wanted to provide answers to some frequently asked questions: Will these new domain name endings affect my website’s search ranking? No. The Webmaster Central blog recently addressed this question and more to make it clear that new domain name endings are not treated any differently than traditional domain name endings like .com or .org. Domain names with new endings are shown in search just like any other domain name. For example, if you search for the business Coffee Club, you will find their URL coffee.club . If I move my website to a new domain name ending, will my customers still be able to...