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‘Tis the season to shop! This means that many of us are finding ourselves searching for that perfect gift on our smartphones in countless micro-moments throughout the day. These shopping micro-moments have replaced shopping marathons. In fact, shoppers now spend 7% less time on each mobile session, yet online shopping purchases on smartphones have gone up 64% over the last year, and 30% of all online shopping purchases now happen on mobile phones 1 . That’s why it’s crucial that your business show up when people turn to their mobile devices this holiday season to find products and services like yours. Here are tips to help your business connect with potential customers during these shopping micro-moments. 1) Update your AdWords campaign for the holidays Over half of holiday shoppers say they plan to shop on their smartphones in moments throughout the day while walking and commuting 2 .  Reach shoppers on the go with ads on their mobile devices. If you haven’t checked the text on yo...

November 28 is Small Business Saturday - one of the biggest days of the year for small businesses.  To celebrate, we've teamed up with our friends at Twitter to form the #SmallBizSquad , bringing you the best tips and resources for you to get ready for the holiday season. Follow @TwitterSmallBiz and @GoogleSmallBiz on Twitter for the latest updates and use #SmallBizSquad to join the conversation. And don’t forget - November is #CustomerLoyalty month in the Google Small Business Community. Join us this Friday (11/20 at 12 noon PST) in a live video Q&A as we talk to Lauren Licata from Belly about how to find and retain loyal customers. Stay tuned throughout the rest of November for more tips and tricks and as always, join the Google Small Business Community to get the help you need to succeed on the web.

Tony Li opened The Palace restaurant in 2007 after the Chinese restaurant he worked in as a server for 15 years closed. Now, he’s gearing up for another busy holiday season: “The holidays are really crazy. We’ll have probably at least twice as many people in here as we do on our best day outside of Christmas and Christmas Eve.” Across the country, Heather Mohorn is readying her toy store in Philadelphia, Momo’s Tree House, for the holiday rush. “I love being part of the holiday celebration - it's time to think about your loved ones and what would be a special gift for them.” Window shopping starts online 61% of shoppers will have already started researching their holiday purchases before Thanksgiving weekend 1 . And people are increasingly turning to their mobile devices to discover holiday destinations and buy holiday gifts. Last year, for example, nearly $1 trillion - 28% - of all retail sales were influenced by shopping-related mobile searches 2 . Stand out with photos this hol...