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The holiday season is often the busiest time of year for many small business owners. In addition to running your business, trying to implement a top-notch holiday marketing campaign can be daunting. Here at Google Shopping , we want to help you succeed during one of the busiest times of the year and connect shoppers with your products at the drop of a (Santa) hat. Earlier this year, we shared Google for Retail , our online hub for businesses of all sizes to get up and running on Google Shopping. Today, we’re introducing a few new Google Shopping best practice videos, highlighting three tactics to help you turn clicks into customers and find even more shoppers this holiday season. Manage your Shopping campaign After you’ve set up your Shopping campaign , you’ll want to make sure you have your goals, bids, and budgets set for the best results. In the video below, we’ll eliminate the guesswork and walk you through setting up realistic budget and targets to maximize your reach on Google. ...

Autumn has arrived. For some, that means settling back into football season. For others, it’s venturing to a local apple orchard on the weekend with friends. And for many, it’s making another attempt at winning the Halloween costume contest. But no matter what, people turn to their mobile devices whenever they want to make the most of their autumn. This time of year is full of potential for businesses to connect with customers in the I-want-to-know, I-want-to-go, I-want-to-do or I-want-to-buy moments when they are making decisions. With that in mind, it's time to create the best mobile experience so your business can be there in the moments that matter most this season. Start with these three tips from real-life businesses that are turning autumn into a season of opportunity. Be there Lyman Orchards shows up when people search on mobile Lyman Orchards is the twelfth-oldest family owned business in the United States. Deeded in 1741, this quaint and picturesque farm spans 1,100 acr...

Last year we introduced Google Domains in the U.S. to make it easy for your business to get online with a domain name and website. We wanted to make finding, buying and managing domains for your business simple, and we partnered with best-in-class website builders like Blogger, Shopify, Squarespace, Weebly and Wix to help you create your site — no technical experience required. Since then, we have helped people register hundreds of thousands of domain names and create tens of thousands of websites, many of whom are businesses like yours looking to build and expand their online presence. Through your continued feedback, today we’re introducing upgrades to improve the Google Domains experience by adding: Custom email addresses - create an email address like, you@yourdomain or sales@yourdomain via Google Apps for Work . Over 90 new domain name endings - purchase domains with new endings like, .life, .world, .business, .cool, .pizza, .gifts, and .football ( here’s the new full list ). ...