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Promoting your business is about getting in front of customers in the moments that matter to them—you design your ad so you can show up to the right people, at the right time, and on the right devices. If you use AdWords Express , you simply write your ad, tell us what kind of business you want to promote, and Google does the rest. But a frequent request we hear from some AdWords Express advertisers is for a way to narrow down the search phrases  that cause their ad to show. That’s why today we’re introducing the ability to remove search phrases that may not be the best fit for your business (and add them back if you need to). This change should provide more freedom to create ads that reach the kind of customers looking for the products and services you want to promote. For example, if you run a bakery and only want to advertise your award winning cakes, you can now remove search phrases about cupcakes or bread. Today, we’re rolling out this feature to AdWords Express advertiser...

If you searched for “Dependable Care near Garland, TX” a few months ago, you would have seen a lot of search results—but not the one that mattered to Marieshia Hicks. Marieshia runs Dependable Care Health Service in Garland, and it was her business that was missing. But that all changed last month when she attended a workshop at the Garland Chamber of Commerce called Let’s Put Garland on the Map. The workshop, run by our Get Your Business Online team, showed her how to use Google My Business—a tool that allows business owners to control the info listed about their business on Google Search and Maps—to help more people find Dependable. Marieshia added an updated phone number, hours of operation, and a description to her business listing. Within a few months, she had more customers come through the door and referrals from doctors who could reach her. This one simple adjustment made a difference. In Marieshia’s words: “It’s huge.” Huge might be an understatement. Four out of five people...

Cross-posted with the Official Google Blog When you visited Google today, we’re pretty sure you didn’t type 173.194.113.18 into your browser. This string of numbers separated by periods—an IP address—isn’t nearly as easy or memorable as typing google.com. Domain names ending in things like .COM, .NET and .EDU make browsing the web and telling people where to find you online easier. Since this month marks the 30-year anniversary of .COM and several other domain endings, we’re taking a minute to celebrate these often-overlooked suffixes that have changed the way we use the web. Though they were introduced in 1985, domain names didn’t gain much awareness and use amongst the public until the World Wide Web became available to all during the ‘90s and it became clear they were an important part in unlocking its power. Using these online addresses, people began to spread messages , start businesses and access information that otherwise would have been nearly impossible to find. Popularity ...

Note: To use the AdWords app, you need to be an existing AdWords advertiser. Not using AdWords? See why you should consider it. Staying on top of your campaigns just got easier Today, we’re introducing the AdWords app , an easy way to view and manage your ads’ performance when you’re on the go. This new Android app is available globally for existing AdWords customers. Businesses, large and small, are increasingly using smartphones to manage everything from customer support to product orders to marketing. Now, you can use your smartphone to keep your AdWords campaigns running smoothly—no matter where your business takes you. As a companion to your desktop account, this app lets you: View campaign stats Update bids and budgets Get real-time alerts and notifications Act on suggestions to improve your campaigns Call a Google expert Download the AdWords app for Android Tommy Sands, Senior Paid Search Manager from Philly Marketing Labs, tells us, “Having the ability to quickly review and...