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3 simple steps to get your business mobile-ready

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Is your business mobile-ready? It should be. With 1.75 billion smartphone users worldwide 1 , you could be missing out on a lot of potential customers. Here are 3 steps you can take to maximize the potential of mobile for your business. Step 1. Optimize your website for mobile Have you checked out your website on a smartphone recently? For the 65% of users who start their search on their smartphones 2 , that may be their first and only exposure to your business. Make that a good one. First, find out if your website is mobile-friendly. Google’s Mobile-Friendly Test can help you do that. You should also load your website on a smartphone and pay attention to these 3 things: How quickly does your page load? Does your page fit on a small screen? Is key information visible without scrolling? There are many ways you can set up your website for mobile optimization. Google generally recommends responsive web design , where code is used to adjust the same page to different screen sizes. You ca...