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Back in July we announced new ways for consumers to discover offers with Google . Today we’re introducing an updated self-service tool for all businesses in the U.S. to easily create offers and attract customers to their stores. Using the simple offer creation tool, businesses can create their offer in minutes and showcase it to local customers across Google, including Google Maps. Create your offer in minutes and see it go live in just a few hours With the updated creation tool, which is rolling out within the next week, you can create your offer in minutes. Simply choose the type of offer you’d like to create and assign a budget. Unlike traditional promotions or coupons, Google Offers will show your offer to customers based on their location, what they like, and what they're looking for. You'll only pay when a customer saves your offer, and you keep the full value of the sales you make. Reach the right customers, at the right time, now through Google Maps With this launch, y...

Cross-posted with the Official Google Blog . Every day, Google Top Contributors from around the world share their product expertise with people in Google’s official forums , from sharing helpful tips to answering burning user questions. Top Contributors not only help users directly, they champion user feedback, which gives our teams valuable insight on opportunities for improvement across various products. They contribute to 250 product communities in 26 different languages, and their expertise touches hundreds of millions of users each year. These Top Contributors are a critical part of the Google family and we brought many of them together at this year's Top Contributor Summit to say thank you. Building on our first summit in 2011, we kicked off the second Top Contributor Summit last week near Google’s headquarters in Mountain View, Calif. Over three days, Top Contributors came together to discuss their favorite Google products, meet with our engineers and product managers, se...

We’re excited to share our fall series of Learn with Google webinars. These web events will demonstrate how to use digital marketing to build brand awareness and give you the tools you need to drive sales. This season we’re focusing on Search and Display, two fundamental building blocks for digital marketing. We will be introducing new tools, as well as providing tips for existing ones. Every webinar is led by Google product experts and includes time for live Q&A. Sign up to start becoming a smarter digital marketer today. Upcoming webinars: October 17 [Wallet] Maximize mobile conversions with Google Wallet Instant Buy 22 [Search] Automate your AdWords bids to achieve your Target ROAS (return on ad spend) Goal 23 [Shopping] Google Shopping - Mobile/Local 29 [Mobile] Driving More Revenue from App Installs November 7 [Display] A Creative Approach to Engage with Your Customers Online 13 [Search] Measuring Conversions Across Devices 14 [Display] Three Strategies to Increase Cus...

We know that every small business has big ideas for what they want to do next. Maybe you’d like to expand your store, hire more employees, or launch a new product line. Today, we’re working with Chase’s Mission Main Street Grants program to help small businesses across America bring some of those ideas to life. Twelve businesses will each get a $250,000 grant from Chase, as well as a Chromebook Pixel, and a trip to Google for a two-day small business marketing workshop with Google experts. We know how important the web can be to help small businesses grow, so we worked with Chase to provide a Social Media Toolkit on www.MissionMainstreetGrants.com . The toolkit shares tips that every business can use, like best practices for digital marketing and social media, as well as how to make the most of online advertising and analytics. Small businesses can also take advantage of a special AdWords Express offer to help them reach new customers. The program is open to current businesses that ha...