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At Google, one of our goals is to help make the web work for you. Today we’re announcing our summer series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now. Upcoming live webinars: July [Shopping] Google Shopping 101: Overview of Shopping & Product Listing Ads [Search] Improving Your Search Campaigns with Remarketing Lists for Search Ads [YouTube] Driving Direct Response with Video August [Shopping] Google Shopping 201: Product Listing Ad Optimization Essentials [Shopping] Google Shopping 301: Advanced Optimization Tactics [Search] Taking Advantage of New AdWords Features [YouTube] Buil...

Cross-posted with the YouTube Partners & Creators Blog . Previously, every channel you created needed to have its own Google account login. If you’re a creator that manages many channels, you might even have a spreadsheet to organize the various email addresses and passwords you use to log in to your channels. We made a significant improvement to the multiple channel management experience recently when we launched the option to connect your existing channels with a Google+ page . Google+ page connected channels have enhanced channel management features that allow you to manage up to 50 channels with a single login, and multiple individuals can manage your channel with their own logins. Now, when you sign up for a new channel you’ll have an option to create this new channel connected with a Google+ page. This will allow you to create new channels using a Google account that you already use to manage your other channels and Google+ pages. This is a significant simplification o...

Cross-posted with the Google Research blog . It’s important for people to stay up to date about the most recent research and insights related to their work or personal lives. But it can be difficult to keep up with all the new studies and updated data that’s out there. To make life a bit easier, we’re introducing a new take on how research can be presented. The Databoard for Research Insights enables people to explore and interact with some of Google’s recent research in a unique and immersive way. The Databoard uses responsive design to to offer an engaging experience across devices. Additionally, the tool is a new venture into data visualization and shareability with bite-sized charts and stats that can be shared with your friends or coworkers. The Databoard is currently home to several of Google’s market research studies for businesses, but we believe that this way of conveying data can work across all forms of research. Here are some of the things that make the Databoard differe...

Want to reach potential customers online, but not sure how? We’ve got good news. Starting July 22, the AdWords Guides to Success Team willl be offering Marketing 101, our first-ever massive open online course (MOOC). Register now! The free course is for businesses who haven’t yet started advertising online or are just learning how it works. Over the course of three weeks, the class will help you understand the basics of online advertising, how it can help your business, and prepare you to start an online advertising campaign with AdWords. Course highlights include: Help thinking about your potential customers and business goals, and how to translate those goals to an online advertising campaign Examples of businesses that can use online advertising Interactive office hours with AdWords experts and opportunities to connect with other students The course will also offer videos, quizzes, a worksheet, and links to additional resources and help. Here are the details: What: Marketing 101, a ...

AdWords Specialists hosted a Hangout on Air earlier as the first installment of the Analytics Hangouts on Air series. During the Hangout, we talked about how to link AdWords and Analytics so that you can view Analytics data in AdWords and view AdWords data in Analytics. To further differentiate yourself in the marketplace, we talked about how to use bounce rates and other important Analytics data to optimize your AdWords account. Lastly, we looked at how to important goals from Analytics into AdWords. To watch the full 23-minute Hangout on Air, visit the Google Business YouTube channel . To learn more about Analytics, visit our AdWords Help Center , visit our Analytics Help Center , or call us at 866-2-GOOGLE if you already have an AdWords account. Posted by AdWords Specialists Derek Werdenberg, Tiffany Ho, and Joe Abernethy