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AdWords specialists Nina Cruz, Leslie O’Bray and Kaylyn Frazier hosted a Hangout on Air yesterday about the new Upgrade Center. Nina and Leslie demonstrate how to use the upgrade center to quickly and easily upgrade and/or merge your legacy campaigns. Starting on July 22, 2013, we will begin automatically upgrading all campaigns to enhanced. Our specialists navigate through their AdWords accounts so you can see exactly what the interface looks like when making bulk upgrades and merges. They also demonstrate how to review changes before submitting the final upgrade. You can view the full Hangout on the Google Business YouTube channel . Stay tuned for our upcoming Google Analytics series, which will be held every other Thursday at 11 AM PST! Posted by the AdWords team

Courtney Pannell and Alys Donnelly from the AdWords team hosted a Hangout on Air yesterday with Tommy Sands and Moshe Avichai — two Top Contributors from the AdWords Community. During the roundtable discussion, Tommy and Moshe gave their advice on best practices for creating effective ads, using tools in the AdWords interface, measuring ad performance, and much more. Watch the full 35-minute Hangout on Air below, or, visit the Google Business YouTube channel . To learn more about how to get started with AdWords, visit our Help Center , check out the AdWords Community , or call us at 866-2-GOOGLE if you already have an AdWords account. And remember to stay tuned for upcoming Hangouts on Air! Posted by the AdWords team

On Tuesday, June 4th we’ll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering here ! Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as: How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences? What unique experiences are publishers developing that add value to consumers and advertisers alike? How do CMOs best use social with other marketing channels to build strong brands?   The full agenda for the thinkDoubleClick event is listed below.  You can join in the conversation on June 4 by using the #thinkDCLK hash and commenting during the live stream at www.youtube.com/doubleclick . Register here for the thinkDoubleClick summit June 4, 2013 9 am - 12:15 PDT 9:00 - 9:30 am Connecting Digital, Accelerating Growth Neal ...

Springtime is in full swing; can you feel it? In the grand tradition of spring cleaning, we’ve got a few ideas for freshening up your business online. We believe that a tidy online presence can go a long way in kicking off a season of growth for your business. First day of spring Google Doodle Tidy up your website Does your business have a website? If not, check out our Help Desk Hangout with Get Your Business Online  to get started on the web. If you’ve already got a website, do a quick check to make sure your contact details, like business name, phone number, and address are accurate and current. You might also update seasonal hours, if it’s relevant for your business, or refresh the branding for your business if it’s changed recently. Extra Credit: Learn about analytics and to measure and grow your website’s success. Dust off those social channels Are you connecting with customers and potential customers online? It’s easy to do so using social media, and we’ve got some Google+...

Cross-posted with Inside AdWords . Today, when you log into AdWords Express , you’ll notice a brand new look. We’ve listened to your feedback and worked with a lot of small businesses to streamline the AdWords Express experience. It’s part of our ongoing efforts to make Google products more beautiful and efficient. Clearer stats and reporting graphs Small business owners have told us that they’re busy and that they don’t want to spend time looking for the information they need. We redesigned the dashboard to show you at a glance how many views, clicks and calls your ad has generated. There’s a simple pie chart for tracking your monthly spending, and you can also compare results over time with the new performance graph. A faster, simpler signup We’ve made some significant improvements to the signup experience. Now there are just 3 steps to start advertising: select your audience, create your ad, and select your budget. Getting your ad set up shouldn’t take more than a few minutes. R...

People across the world use Google to find the freshest coffee, friendliest service, and fastest delivery. With today’s launch of the new Google Maps , we’re making it easier than ever to choose the right places to eat, drink, shop and play. Users who opt-in to the new Google Maps will now rate businesses on a scale that ranges from one to five stars. The system maintains the precision of the former 30 point scale while improving the readability and accessibility of the business listings. Your customers will be able to find up-to-date, accurate information on your business faster than ever. As a business owner, you’ll notice that past ratings have been mapped to the five star system. These updates will continue to roll out on Google Maps, Google Maps for Mobile, Google search results and Google+ Local in upcoming months. Zagat reviews are still available throughout Google, and you’ll continue to see Zagat throughout Google products with editorial reviews and curated lists awarded to...

Cross-posted with the Google Enterprise blog Life gets a bit easier when your Google Apps products work well together -- whether that’s inserting a Drive file into an email or sharing Docs and photos from Drive on Google+ . As that experience becomes seamless, having separate storage doesn’t make as much sense anymore. So over the coming weeks, you’ll get 30 GB of unified storage to use as you like between Drive and Gmail. Just as before, files created in Docs, Sheets and Slides don't count against your storage quota. Storage will also be shared with photos you upload to Google+ larger than 2048px. With this new combined storage, you can use your storage how you need to. If your business or school is like most, you know how many important emails and attachments you receive every day. As a result of today’s storage change, Gmail inboxes for Google Apps customers are no longer limited to 25 GB -- any additional storage you purchase can be shared and used by Gmail. Or alternatively,...

AdWords Specialists Joe Abernethy, Alec Fox, and Kaylyn Frazier hosted a Hangout on Air yesterday about Ad Disapprovals and the Ad Review Process . To watch the full 20-minute Hangout on Air, visit the Google Business YouTube channel here . After sharing some interesting, Googley facts about themselves, Alec and Joe explain some of the top reasons for disapproved ads. Alec reminds us of the important policies regarding URLs in ads. Joe explains why we have editorial standards, and discusses guidelines for using symbols, punctuation and capitalization. Alec and Joe use screen share to show us exactly where to re-submit ads that are disapproved, check on statuses of ads and view important policy details about ads in an AdWords account. Take a look at the article on Editorial Standards that Kaylyn references in the Hangout. To learn more about how to get started with AdWords, visit our Help Center , check out the AdWords Community forum , or call us at 866-2-GOOGLE if you already h...

At Google, one of our goals is to help make the web work for you. Today we’re announcing a new series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales and grow loyalty and retention. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now. Upcoming live webinars: May [YouTube] Driving Direct Response with Video [Shopping] Google Shopping 101: Google Shopping for Beginners [Research] New Research: How US Shoppers use Smartphones in Stores [Mobile] Driving Deeper Engagement with your App Users [Mobile] Driving Brand Engagement with Mobile Rich Media [Analytics] Measuring Success in a Multi-Device World June [Mobile] Understanding Mobile Ads Across M...