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On April 25th, AdWords Specialists hosted a Hangout on Air as the last installment of the Enhanced Campaigns Hangouts on Air  series. To watch the full 20-minute Hangout on Air, visit the Google Business YouTube channel . During the Hangout, Wes explains how to adjust bids for mobile devices. He does an account walk through, demonstrating how to adjust bids for the time of day, location and device. For example, if a user is on a mobile device near your store during regular business hours, it may make sense to increase the bid. Wes explains how to calculate the actual bids when using multiple bid adjustments at the same time. Andy then explains how to create mobile preferred ad texts and mobile preferred ad extensions. He emphasizes the importance of sending users on mobile devices to optimized mobile websites, and briefly touches upon ValueTrack parameters. This blog post further explains how to use ValueTrack parameters to manage URLs by device. To learn more about how to ...

We’re always looking for ways to share helpful tips with our readers, so we asked a few of the recent winners of our 2012 Premier SMB Partner Awards to share some words of wisdom with small businesses for digital success. 1) Love your customers “There are two main items we focus on to create great customer relationships. The first is frequent customer contact. If you talk to your customers often, you’ll become aware of the little issues before they become big issues. The second is what we call ‘showing the love.’ When a customer knows they’re important to you, the level of trust is much deeper. Try and ‘show the love’ with everything you do.” — Brenton Rose, Director of Ad Operations & Duncan Scarry, CEO, Haystak Digital Marketing - Winner of Highest Customer Satisfaction Award (North America) 2) Use a mix of tools to meet your unique goals "Every business is different, and there's no one size fits all for AdWords campaigns. Think about what your customers are looking for ...

Hundreds of millions of people around the world use Google Search, Maps, Mobile and Google+ to find and discover great local businesses -- either in their hometown or in the places they’re headed. We’ve been able to deliver more comprehensive, accurate and up-to-date information to help these people find what they’re looking for thanks to you, the many business owners who manage your online presence through Google Places for Business. Today, we’re introducing an upgrade to the look and feel of Google Places for Business that will roll out to business owners over the coming weeks. Easier to use The upgraded interface is simpler and more intuitive, so the process of updating your business information is quick and easy. There’s also a widget that helps you understand at a glance how much more you need to do to complete your business profile. Edits go live faster When you make changes to your business, your customers want to know about it right away. Most edits made via the upgraded us...